Huge changes occurred in society and business during the year of the epidemic. Due to worldwide stay-at-home recommendations, online activity also soared to new highs. This was mirrored in different social media platforms’ online engagement figures. People were spending more time on the internet and sharing more material than they had ever done before. For brands and enterprises, this offered an interesting issue. In uncertain times, companies adjusted their social media strategy to optimize company development as more people spent time online.

Here’s a thorough breakdown of social media data based on last year’s usage to assist you to take advantage of this altered landscape. These insights may help you better understand your target market and audience, allowing you to develop a successful social media strategy.


Facebook Stats

Facebook would be the most populous country on the planet if it were a country. We’re delving into it right now. However, the total number of users is only the tip of the iceberg. Take a deep breath since we’ve gathered social media data on the most popular social media network.

Facebook – Usage 

  • On a daily basis, 1.82 billion individuals visit Facebook.
  • Mobile devices are used by 98.3% of Facebook users.
  • Facebook is visited on a daily basis by 74% of users.
  • Over 45% of monthly social media visits are on Facebook.
  • Facebook Stories is used by 500 million people every day.

Facebook – Demographics 

  • Facebook now has 2.74 billion users worldwide, up 12% from the previous year.
  • Facebook is used by 75% of high-earners.
  • Facebook is used by 69% of all adults in the United States.
  • India has the largest Facebook audience, with 310 million members.
  • Facebook has a total of 2.68 billion active mobile users.

Facebook – Engagement 

  • On weekdays and Saturdays, the ideal time to post on Facebook is between 1 and 3 p.m.
  • Every day, Facebook receives over 4 billion video views.
  • Videos account for 15.09% of all Facebook material, while images account for 34.73%
  • Monthly post likes are highest from those aged 35 to 44.
  • Monthly post comments are highest from those aged 45 to 54.

Facebook – Paid Ads

  • Facebook ads have the potential to reach 2.14 billion people.
  • 43% of the ad audience is female, while 57% is male.
  • Israel has the highest number of monthly ad clicks.
  • The perfect Facebook ad title has no more than four words.
  • The 45-54 age group generates the most monthly ad clicks.

Instagram Stats

Have you noticed how you’ve begun tagging everyone on Instagram instead of Facebook? Instagram is much more than a social media tool for millennials to engage. Here are some impressive social media statistics to ensure that you fully comprehend the platform’s potential.

Instagram – Usage 

  • There are 1.15 billion active Instagram users.
  • The demographic of 18-24 year olds is the most populous.
  • Image posts account up 59% of Instagram content.
  • Instagram Stories has 500 million active users each day.
  • Instagram’s viewership is 51% female and 49% male.

Instagram – Engagement 

  • The average interaction rate for image posts is 1.74%.
  • With 84% engagement, Instagram is the second most popular platform.
  • Instagram users are more active on weekdays, with the highest levels of interaction on Wednesday and Thursday.
  • Posts containing at least one hashtag receive an additional 12.6% engagement.
  • Faces in photographs perform nearly 40% better than photos without them.

Instagram – Paid Ads

  • Instagram advertisements may reach 1.16 billion people.
  • The 25-34 age bracket makes up the largest portion of Instagram’s advertising audience.
  • When they view ads on Instagram, 50% of Instagram users get more interested in a brand.
  • Ads on Instagram can reach 19% of those aged 13 and up.
  • The United States has the largest potential advertising reach on Instagram, followed by India and Brazil.


LinkedIn Stats

B2B marketers have gone a long way from their humble beginnings as a professional forum. Brands have begun to exhibit more personal material while maintaining a professional demeanour. Today, a reputable LinkedIn profile is highly valued by both employers and workers. Here are some LinkedIn social media statistics to help you make the most of it.

LinkedIn – Usage 

  • LinkedIn has a monthly active user base of 310 million people.
  • On LinkedIn, there are 90 million senior-level influencers, including 63 million decision-makers.
  • 40 million people use LinkedIn every week to search for jobs.
  • LinkedIn is used by 4 out of every 10 millionaires.
  • Most LinkedIn users spend an average of 17 minutes per month on the platform.

LinkedIn – Engagement

  • Organic search accounts for 99.63% of LinkedIn search traffic.
  • On LinkedIn, engagement has increased by 50% year over year.
  • On LinkedIn, images generate a 98% greater comment rate than those without.
  • LinkedIn accounts for 64% of all social media traffic to business websites.
  • On LinkedIn, long-form content receives the most interactions.

LinkedIn – Paid Ads

  • On LinkedIn, sponsored inMail has a 52% open rate.
  • The conversion rate for LinkedIn Message Ads is 40%.
  • LinkedIn has a 28% cheaper cost per lead than Google AdWords.
  • LinkedIn sponsored advertising has brought in a customer for 65% of B2B firms.
  • 90% of B2B marketers have decreased their cost per lead by using LinkedIn Lead Gen Forms.


Twitter Stats

Twitter has evolved into a vital tool for keeping up with current events across the world! Every politician, celebrity, and even the tiniest brand has a Twitter account. Did you realize that having a presence for your business may boost consumer loyalty? There’s still a lot to learn about social media. Check out these social media stats to acquire a better understanding of the platform.

Twitter – Usage

  • On any given day, 500 million tweets are sent.
  • Twitter has a monthly active user base of 353 million people throughout the world.
  • 28.9% of global Twitter users are between the ages of 25 and 34.
  • Twitter has 30% female users and 70% male users.
  • In the third quarter of 2020, Twitter’s monetizable daily users was 186 million.

Twitter – Engagement

  • In the United States, the top ten percent of tweeters account for 92% of all tweets.
  • GIF-enabled tweets receive 55% more interaction than those without.
  • The timeline on Twitter creates a 31% increase in emotional connection.
  • In October 2020, Twitter was rated fourth in the world for online traffic.
  • The emoji “Face with Tears of Joy” has been used over 3 billion times on Twitter, making it the most popular emoji.

Twitter – Paid Ads

  • Advertisers on Twitter may reach 5.8% of the population aged 13 and up.
  • The change in Twitter’s advertising reach from quarter to quarter is +8.4%.
  • When compared to other platforms, Twitter users spend 26% more time watching ads.
  • The majority of ad viewers on Twitter are males between the ages of 25 and 34, and females between the ages of 18 and 24.
  • The United States has the greatest reach ranking for Twitter advertisements, followed by Japan.


So, how do you intend to make use of these stats in 2022?