Technical SEO is the process of enhancing a website’s technical characteristics in order to improve the search engine rankings of its pages. The cornerstones of technical optimization are to make a website quicker, simpler to crawl, and intelligible to search engines. On-page SEO focuses on enhancing components on your website in order to improve ranks. Technical SEO is a subset of on-page SEO. Off-page SEO, on the other hand, is concerned with increasing a website’s exposure through other means. 


Why should you make technical changes to your website? 

Google and other search engines seek to provide the best possible results for their consumers’ queries. As a result, Google’s robots explore and assess websites based on a variety of criteria. Some elements, such as how quickly a website loads, are dependent on the user’s experience.  

Other elements aid search engine robots in determining the content of your pages. Structured data, for example, does this. As a result, boosting technological components aids search engines in crawling and comprehending your site. You may be rewarded with better ranks or even richer outcomes if you do this correctly. 

 It also operates in the other direction. If you make major technical errors on your website, it might cost you money. You wouldn’t be the first to unintentionally include a trailing slash in the wrong location in your robots.txt file, preventing search engines from scanning your site fully. 

 However, it is a common misperception that you should focus on a website’s technical aspects just to impress search engines. In the first place, a website should perform properly, be quick, clear, and simple to use for your users. Fortunately, laying a solid technological basis typically results in a better user and search engine experience. 


What makes a website technically optimised? 

 A technically sound website loads quickly for consumers and is easy for search engine robots to crawl. A correct technological configuration aids search engines in understanding what a site is about and helps to avoid confusion created by duplicate material, for example. It also doesn’t drive visitors or search engines down unwanted pages because of broken links. These are some key features of a technically optimised website shortly. 

  • Loading speed 
  • Easy crawl ability by the search engines 
  • Free of dead links 
  • Free of duplicate content 
  • SSL Certified 
  • Implemented structured data 
  • Has an XML sitemap 

 Getting an SEO audit is a suggested way to know the current status and defects in your website. To improve Search Engine visibility, readability, and conversion, an SEO audit looks at your website’s technical architecture, on-page components, and off-page requirements. For the long-term success of your website’s performance, an SEO audit should be done on a regular basis.